marketing tips, poetic ramblings, creative musings – the usual.

The Process: Designing Sockeye Brewing’s Brand Refresh

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Winning attention on Idaho’s Highway 20

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national park posters on white wall with grey couch

Available for Order: National Park Posters of the Future

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red spelling error squiggly line when editing words on a blue backgroud

Words Matter: Edit and Edit Again

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black and white elevator buttons

Outlaw or lover? Five Elements of Brand Planning

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The Campaign Behind Our Super Bowl Spot with Washington Trust Bank

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how to choose the right advertising agency 2021

How to Choose the Right Advertising Agency in 2021

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duft watterson words matter spelling errors

Words Matter: Spelling Errors 

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santa marketing history

The Marketing of Santa Over the Years

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gifts for advertiser, marketers, and creatives

2021 Duft & Watterson Gift Guide For Creative Minds

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idioms matter duft watterson boise advertising agency

Words Matter: Don’t be an idiom idiot

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SEO

Psst, SEO is not just Google, pass it on

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failure

Don’t let failure define you

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political ads

Political Ads: The good, the bad and do they even work?

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Vote 2020

Vote. It’s That Simple.

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Marketing in Healthcare

When it Comes to Marketing Healthcare, Authenticity and Humanity Matter

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TikTok Vs. Reels and Why Marketers Shouldn’t Overlook Them

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AdAge 2020 Small Agency of the Year Award

Duft Watterson Wins AdAge 2020 Small Agency of the Year Award

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marketing during a recession

Marketing in a Down Economy – New E-book

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linkedin page followers

You like me, you really like me!

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marketing tips

Craft brews – good for drinking and marketing tips

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cpg brands

How CPG Brands Can Respond To The Recent Shift In Shopper Behavior

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How to turn customers into brand advocates

Trader Joe’s wrote the recipe for turning customers into brand advocates

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How brands pivot in pandemic

How a pandemic is changing the way we do business

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COVID-19 impact marketing

What’s Next? Navigating the COVID-19 impact on marketing

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Puzzle piece

Why You? The one question to ask an agency.

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brand authenticity

5 Principles To Help Foster Brand Authenticity

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what is inbound marketing

What is inbound marketing? It’s like bees to a hive!

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Super Bowl Ads

2020 Super Bowl Ads We Loved

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The truth about account managers and why you need one

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Gifts for Marketers

The Perfect Gifts for Marketers: From Designers to Writers to Account Execs

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The power of weird marketing

The Power of Weird

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Linocut cornucopia

Why and How to Practice Gratitude at Work

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Being a server makes you a better marketer

5 reasons servers make great marketers

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We all need a little brutalism, especially in design

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Content marketing program – no, it’s not just blogging

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Trajan typeface

Meet the Michael Myers of Typography: Trajan (It never dies)

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Two apples

Finding the healthy balance when comparing your business to others

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healthcare advertising

Healthcare advertising without white lab coats? Yes.

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Hand holding pencil

How to use your creative superpowers for good

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Listening is everything

Huh, what did you say? Oh, yeah, listening is everything

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video game

What video games can teach you about storytelling

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creating customer personas

Create content for your customers, not yourself

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sketches of logo design

When big ideas and big hearts align

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knight in armor

Why You Should Welcome Vulnerability Into Your Professional Life

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1% for the planet logo

Duft Watterson Joins 1% for the Planet

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3 More Join Duft Watterson’s Advertising Team

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repurposing content

Stretch Resources by Repurposing Content

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Why Boise is for creatives

Let’s All Go to Boise for Some Creative Inspiration

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Boise Ad Agency Grows By 3

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A Deep Dive Into the Creative Process at HOW Design Live

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Dad Sayings We’ve Started Saying Ourselves

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Howard Stern’s Show Don’t Tell Moment

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The Pros of a Pet Friendly Office

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I don’t want it, but someone should own Glassdoor

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mothers day mom advice

The Best Mom Advice That Stuck With Us

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Duft Watterson wins 21 Rockies Awards

DW wins 8 golds and 9 silvers at Rockies Awards

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sustainable brands

5 Sustainable Brands We Love

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Love What You Do

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Why does most radio advertising suck?

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What should I do about my Glassdoor problem?

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How to evaluate agency creative work – part 4 of 4

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What a Punk Legend Taught Us About Storytelling

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Having trouble finding employees?

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creative agency trust

Trust your creative agency to do great work – part 3 of 4

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Busting graphic designer myths

Busting graphic designer myths

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Brand storytelling and the big game

Brand Storytelling During the Big Game

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5 wedding lessons that can help your next marketing campaign

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thinking men

What to Expect from Your Ad Agency — Part 2 of 4

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Holiday ads

Our favorite modern winter and holiday ads

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santa fireplace

The man. The myth. The legend.

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crisis communications lessons

Plumbing repair and crisis communications lessons go hand in hand

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holiday gift guide

Holiday gift guide: Last minute gift ideas for graphic designers

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good creative comes from ideas not gear

Good creative is made with ideas, not gear

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Social media faux pas

Social media faux pas and staying on top of platform changes

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open office spaces

Open spaces and big ideas

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Influencers are team extensions, treat them well – Part 7 of 7

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reading list

DW reading list: Books we can’t get enough of

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Employer Reviews

Why employer reviews matter to your brand

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future designers

Future Designers: How to prepare for life after college

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Calculating Influencer Marketing ROI is a nightmare — Part 6 of 7

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EVPs

FYI, EVPs are just as crucial as UVPs

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The untapped power of micro-influencers — Part 5 of 7

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Millenials and money

Millennials and money — Can a traditional commercial bank win them over?

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Boise Marketing Agency

What does it mean to be a Boise Marketing Agency in 2018?

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Social media influencers — Today’s brand spokesperson – Part 4 of 7

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Influencer marketing campaigns – Not the solution for every digital problem – Part 3 of 7

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clever ad campaign

Cheers to a clever ad campaign and an extra long weekend

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dad ads

7 of our favorite dad ads

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Social media influencers aren’t just Millennials — Part 2 of 7

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influencer marketing

Influencer Marketing is an investment – Part 1 of 7

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1-Minute Marketing Lesson: Crisis Communication

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marketing lesson

1-Minute Marketing Lesson: Jettison the Meta Language

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life lessons from frank sinatra

7 Life Lessons From A Frank Sinatra Song You’ll Never Forget

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marketing job

5 Tips for Explaining Your Marketing Job to Your In-laws | How to Not Fail (like me)

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new boise marketing agency

Boise Marketing Veterans Launch New Full-Service Agency

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