Blog - Duft&Watterson

Madeleine Godwin, October 19, 2018

Future Designers: How to prepare for life after college

Lindsey Lankford, October 19, 2018

Calculating Influencer Marketing ROI is a nightmare — Part 6 of 7

Marc Cowlin, October 19, 2018

FYI, EVPs are just as crucial as UVPs

Lindsey Lankford, October 19, 2018

The untapped power of micro-influencers — Part 5 of 7

Dan Stone, October 19, 2018

DW reading list: Books we can’t get enough of

Ward Duft, August 29, 2018

Millennials and money — Can a traditional commercial bank win them over?

Marc Cowlin, August 23, 2018

What does it mean to be a Boise Marketing Agency in 2018?

Lindsey Lankford, August 14, 2018

Campaign and wedding planning — One in the same

Lindsey Lankford, July 12, 2018

Social media influencers — Today’s brand spokesperson – Part 4 of 7

duftwatterson, June 29, 2018

1-minute marketing lesson: influencer marketing campaigns – not the solution for every digital problem – Part 3 of 7

Marc Cowlin, June 27, 2018

Cheers to a clever ad campaign and an extra long weekend

Lindsey Lankford, June 14, 2018

7 of our favorite dad ads

Lindsey Lankford, April 30, 2018

1-Minute Marketing Lesson: Social Media Influencers Aren’t Just Millennials – Part 2 of 7

Lindsey Lankford, April 16, 2018

1-Minute Marketing Lesson: Influencer Marketing is an investment – Part 1 of 7

Marc Cowlin, March 5, 2018

1-Minute Marketing Lesson: Crisis Communication

Ward Duft, February 1, 2018

1-Minute Marketing Lesson: Jettison the Meta Language

Marc Cowlin, January 29, 2018

7 Life Lessons From A Frank Sinatra Song You’ll Never Forget

Marc Cowlin, January 28, 2018

5 Tips for Explaining Your Marketing Job to Your In-laws | How to Not Fail (like me)

Marc Cowlin, January 30, 2018

marketing tips, poetic ramblings, creative musings – the usual.