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180 degrees from Madison ave.

It happened. Consumers changed over night. They now want authenticity over hype. Transparency over exaggeration. Creativity that invites them to be a part of something bigger than themselves.

We’re Duft Watterson, a national boutique agency located in Boise, Idaho. Clients come to us from across the US because we’re built to be “180 degrees from Madison Avenue.” We’re artists, writers, technologists, strategists and raconteurs who move at the speed of modern consumers. With intelligence. Inspiration. And agility. Without the layers and barriers found at mega-sized advertising agencies. It’s how we help our clients break through the morass of “sameness” and win customers right now. And for the long term.

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