Just as the world we live in is constantly changing, so is the social media landscape. Apps, tools and ways of reaching our audiences are continually evolving. So when Instagram launched a new video format called Reels recently, marketers quickly took to their phones to check it out. Both are social media platforms – two … Continued
The year was 2013. I had recently moved from Idaho to Washington, D.C. I was without a car for the first time in my life, relying solely on public transit to get around. So when it came to grocery shopping, I knew I wasn’t going to be able to depend on my usual buy-in-bulk grocery … Continued
Over the last several years, a new term emerged in marketing — brand authenticity. With it, you may have noticed a recent shift in the way consumers are interacting with brands they love. They are asking more questions, trusting less quickly and demanding more transparency. In the end, they are judging businesses by their brand … Continued
While it’s never guaranteed that the actual football game will be entertaining, for close to 40 years Americans have been depending on Super Bowl ads to make them laugh, cry and feel inspired. In fact, we shared the history of Super Bowl advertisements in a blog post last year, check it out here. We’re doing … Continued
Oh, the holidays! The time of year that curated gift guides fill up our inboxes and newsfeeds. Duft Watterson estimates that 2,543,749* holiday gift lists will be published for the 2019 holiday season. On the one hand, we thought we should skip doing our own since there are so many. On the other hand, we … Continued
I often fall victim to the comparison game. It’s easy to do, especially when people’s most picturesque moments are constantly paraded all over social media. Thoughts fill your mind like, “Well that looks fun, why am I not doing that?” or “Am I behind in life, because I don’t have X, Y or Z?” Comparing … Continued
Summer 2019 has turned out to be quite the season of growth for Duft Watterson. Just last month we added three more team members, making the current Duft Watterson headcount 18. It feels like every few weeks there is another new face in the office, which also provides us a reason to welcome new team … Continued
Creative ideas in marketing often come from unexpected places. If your job is dependent on thinking outside the box, there’s nothing more frustrating than the lackluster feeling of being uninspired by your surroundings. It’s easy to feel like you need to go experience something exciting to get your creative juices flowing, like booking a ticket … Continued
It was only a year and a half ago that Duft Watterson opened its doors, helping brands across the U.S. standout in their ever competitive markets. Today we seem to be filling up our office space more quickly than ever and are excited about what lies ahead. Since our humble beginnings in early 2018, our … Continued
Dad jeans, dad jokes, dad bods. Dad advice? Call it what you want. Words of wisdom, life lessons, their two cents. We prefer to lovingly refer to these little nuggets of advice as “dad sayings.” We find it funny how many of the dad sayings that used to make us cringe now make more sense … Continued
There are few things in life we appreciate more than our mothers. They’re warm, caring, insightful and have a unique perspective that only mothers do. And for the undeniable impression they make on our lives, just one day to recognize them does not seem like enough. Nonetheless, we’re fans of our moms and even bigger … Continued
We love Earth Month at Duft Watterson. So much so that while we were still putting away our green St. Patrick’s Day hats, we gathered over our favorite breakfast food, (organic sustainably sourced) waffles, to talk about DW’s involvement this year. With important issues like plastic refuse in our oceans, greenhouse gases and deforestation, it … Continued