When we onboard clients at Duft Watterson, we nearly always start with a basic brand position question: “If someone stopped you in an elevator and asked what makes your company unique in the market, could you say it in 12 words or less?” The answer is almost always no. We call this important sentence a … Continued
Democracy is both messy and one of the greatest experiments in human history. On one turn it’s an effort to form “a more perfect union;” on the other, it’s a framework for all of us to define our own futures. This plurality of voices and opinions is why voting is one of the most important … Continued
Given our agency’s deep experience marketing healthcare, from brand advertising for hospital systems to marketing service lines, Medicare Advantage and health plans, I’m often asked what elements make it the most effective. It’s a timely question, not just because of how noisy the market typically is, but also because of COVID-19 and the reality that … Continued
We’re amazed and humbled to be recognized as an AdAge Small Agency of The Year. But, if I’m being completely honest, this has been one of our goals since our founding. We knew it would take hard work, a talented team and great clients to win. We also expected it to take longer. When we … Continued
We in marketing often turn to technology, pop culture and even futurists to try to divine, ‘What’s Next?’ Our interest in knowing what lies ahead has intensified over the years as technology ratchets up our need to understand trends and our role in creating them. But COVID-19 has forced all of us to look forward … Continued
When Geisinger reached out to us last year to help them rethink their marketing, they said they didn’t want to look and sound like other healthcare systems. They didn’t want to see doctors in white lab coats. They didn’t want patients shaking hands with caregivers. They didn’t want to showcase whiz-bang technology. They wanted to … Continued
Great creative takes guts. It also takes perseverance. Strategic alignment. And a little luck. All of this came together when we met Second Harvest of Silicon Valley over a year ago. At the time, their name was Second Harvest of Santa Clara and San Mateo Counties. It was quite a mouthful for one of the … Continued
Periodically, I’m reminded of the time I spent in Seattle right out of college. Some of it was with an 84-year old guy named Whitey who was a regular at our neighborhood pub. He was full of stories ranging from his experiences as a WWII POW after his bomber was shot down over Asia, to … Continued
It’s time to use marketing to win the war for talent. I can’t tell you how many meetings I’ve been in over the last two years where people mentioned how hard it is to find good talent. This is true with our clients from the east coast to the west coast and, yes, in Boise. … Continued
Washington Trust Bank opened its doors in Spokane in 1902. They began with a commitment to provide businesses with a level of customer service above and beyond the status quo. That might seem trite. But they meant it. And customers responded by helping the bank grow exponentially. Today, the bank’s footprint covers Washington, Oregon and … Continued
I recently had the pleasure of judging the North American Effie Awards with a lot of great people from both the agency side and from some of America’s marquee brands. The Effies are unique because awards aren’t handed out just for excellent creative. The campaigns are judged by the thinking behind the creative: how well … Continued