Duft Watterson Joins 1% for the Planet

Today we’re thrilled to announce that we’ve joined 1% for the Planet, committing to donate 1% of our annual revenue to support nonprofit organizations focused on protecting and improving the environment.

By contributing 1% of annual sales, over 1,800 1% for the Planet members from 45 different countries have raised over $200 million to support approved environmental nonprofits around the globe. Nonprofits are approved based on referrals, track record and environmental focus. Thousands of nonprofits worldwide are currently approved.

When we were founded on January 2, 2018, Ward and Jill had the vision of creating an advertising and marketing agency that delivers national-level creativity and high-touch client service, Boise style.

As Ward puts it,  “My partner Jill and I had long dreamed about building a different kind of agency in Boise. One where we’d deliver inspired work for our clients, fueled by a team of rock stars that still have time for family, and use some of the money we make to give back to the environmental causes we value as Idahoans.” 

In its first year as a 1% company, Duft Watterson has decided to support two nonprofits:

  • Land Trust of Treasure Valley, with the mission to conserve the natural, scenic, recreational, historic and agricultural values of southwestern Idaho’s open spaces.
  •  Plastic Oceans International, a nonprofit organization working to change consumer behavior, corporate and public policy to end global plastic pollution. 

“Even on day one as a new agency, we saw an opportunity to build a client-first, creative agency that lives the values Idahoan’s hold close – hard work, family and environment,” adds Jill. “We never dreamed that after less than two years of business we’d grow to a staff of nearly twenty people and find ourselves in the position to fulfill our goal to giving back to the planet.”

“We’re excited to support two innovative nonprofits that are making a positive impact on the planet and, ultimately, humanity: one on a local level, the other on a  global level,” says Ward. “The work that the Land Trust of Treasure Valley and Plastic Oceans do is inspiring and we want to support them every way we can.”