DW was enlisted as the creative and strategic partner to help brand and launch St. Luke’s Health Plan (SLHP), Idaho’s newest health insurance option and the only health insurance in the state integrated with a hospital system. As the agency partner, DW collaborated with the St. Luke’s marketing and digital teams on every aspect of the new brand launch, from logo design and style guide creation to advertising campaign concepting and execution to collateral production and the strategy and creation of the website experience.
+ Healthcare Ad Awards, Silver
+ Telly Awards, Bronze
+ Telly Awards, People's Telly Silver
+ Rockies, Silver
+ Graphis, Silver
+ Brand Research and Strategy
+ Brand Identity
+ Video and Photography
+ Animation and Motion Graphics
+ Creative Strategy
+ Advertising
+ Media Strategy, Buying and Reporting
+ SEO and Keyword Strategy
+ Web Design
DW was asked to execute a campaign to launch the new St. Luke’s Health Plan, introduce the offering to the market and grow membership numbers. The campaign theme, “All Together Now,” showed the interconnection between the legacy hospital system, the new insurance offering and Idahoans throughout the state.
“It has been a real pleasure to work with the entire team at Duft Watterson. So glad we made the right decision to partner with you.”
Within just a few months, which included late nights and marathon creative sessions, the new SLHP brand, advertising and website launched in Summer 2022. The brand strategy and launch inspired our advertising campaign concept called “All Together Now.” During the summer of 2023, we produced brand video spots and accompanying photoshoots. After just two years in the market, SLHP is securing market share versus competitors and meeting sales and marketing goals.
Idaho has a significant Spanish-speaking population, and we wanted to make sure that we spoke to them directly too. We created print and bus posters specifically for Spanish-speaking audiences. We also collaborated with SLHP to add accommodation for Spanish speakers on the website.
Let's create something unforgettable.
