Banner Health came to DW looking to reposition themselves with brand marketing. Why? Though their doctors continuously lead the charge for breakthrough surgeries, cancer treatments and research, people largely saw them as a community hospital system. And with competition ramping up, it was long past time to share the reality of their world-class medicine.
+ Digital Healthcare Marketing, Gold - Phoenix Anthem Video
+ Digital Healthcare Marketing, Bronze - Primary Care Video
+ Digital Healthcare Marketing, Merit - Phoenix Cardiology
+ Telly Award, Gold - Anthem
+ Telly Award, Gold - Cardiology
+ Telly Award, Gold - Integrated Campaign
+ Brand Research and Strategy
+ Creative Strategy
+ Video and Photography
+ Animation and Motion Graphics
+ Advertising
+ Web Design
Arizona, Northern Colorado and Wyoming are home to many exceptional health care systems, with Banner Health foremost among them. Despite its clinical excellence, Banner wasn't consistently seen as the go-to destination for care.
To continue fulfilling its mission at the highest level, Banner needed to reshape the perceptions it carried across these communities. The goal was to challenge preconceived notions and help people see Banner for what it truly is: a health care leader advancing medicine through clinical innovation, nationally recognized specialists and an unwavering commitment to exceptional patient care.
The Another Banner Day campaign achieved significant engagement across digital channels, generating over 8.47M impressions and 55.37k clicks, resulting in over 344 conversions. This success was driven by targeted efforts across platforms, including 4.39k clicks and a 6.76% click-through-rate via Google Ads, 50.05k clicks and 5.13M impressions on Meta Ads and a robust 95.15% video completion rate for OTT efforts.
In a health care landscape defined by anxiety, Another Banner Day redefines the narrative of medical excellence for Arizona, and celebrates the smallest moments in life and the biggest. In this campaign, high-tech medicine pairs with a celebratory depiction of everyday life to show that extraordinary is the Banner standard.
We brought the idea to life through a vivid mix of still photography, video and storytelling, weaving together families, natural landscapes, cultural landmarks and Banner locations across Arizona and Colorado. The result is a campaign that captures the big wins, the small moments and the everyday impact of good health, all in one Banner day.
Let's create something unforgettable.
