When Geisinger asked us to help them reimagine their brand, it was no surprise that they liked the idea of creating a healthcare marketing campaign that didn’t feature smiling doctors or technology. After all, that’s what their competitors did.
+ Rockies, Gold - Print
+ Rockies, Gold - Video
+ Rockies, Silver - Photography
+ Rockies, Silver - TV
+ Rockies, Silver - Print
+ Hermes, Gold - Poster
+ Hermes, Gold - Print/Design
+ Hermes, Platinum - Print/Photography
+ Healthcare Ad Award, Gold - Poster
+ Healthcare Ad Award, Platinum - TV
+ Healthcare Ad Award, Platinum - Photography
+ Brand Research and Strategy
+ Brand Identity
+ Video and Photography
+ Creative Strategy
+ Advertising
Geisinger is known for its innovative approach to healthcare, and they wanted a reimagined brand that spoke directly to this.
“Duft Watterson is the A-team we lean on to elevate our brand.”
After several research tours and collaborative sessions, we realized that celebrating life’s small, but powerful, moments—enabled by health—resonated with audiences more than robotic surgery and people wearing stethoscopes. So, we created the Long Live Everyone campaign.
This campaign featured an anthemic TV spot that reintroduced the Geisinger brand to its communities. It was supported by an integrated media campaign under the banner of “Long Live Everyone". Responses were extremely positive, as demonstrated by customer quotes ranging from “Great campaign that resonates with multiple generations” to “Long live Geisinger!” This innovative approach to healthcare marketing centers on everyday people: humanizing the patient’s experience through our campaign.
Let's create something unforgettable.
