McMillen saw an opportunity in front of them, but wasn’t quite sure how to capitalize on it. A few years ago, they merged with a large tunneling company. But the two cultures didn’t fit. While the tunneling company was traditional, McMillen was an agile and forward-leaning hydrology engineering company filled with industry-leading engineers, creative thinkers and solution-oriented builders. So after nearly a decade, both parties had agreed to separate and return to their origins allowing McMillen to refocus the company’s brand.
+ Rockies, Silver
+ Brand Research and Strategy
+ Brand Identity
+ Content and Social Marketing
+ Creative Strategy
+ Experiential Activation and Guerilla Marketing
+ Web Design
McMillen tasked us to work collaboratively with their stakeholders to refresh the company’s brand from top to bottom and position them as the forward-leaning enterprise with unique technical, practical and personnel expertise.
“We are super happy with where we landed on these items! Really captures our company and people!"
Following a robust market analysis and research sessions with the McMillen leadership team, we developed a foundational brand strategy that codified their UVPs, brand position, archetype, brand voice and business line expressions. All of this informed a refreshed brand design, a new lead generation website and a go-to-market social media plan with foundational creative assets.
We also reimagined the trade show environment with a new booth concept, branded materials, signage and giveaways. Finally, our employee-focused brand manifesto–which literally brought their team members to their feet–branded collateral and apparel, resulted in enthusiastic adoption of the refreshed brand across departments, teams and industry partners.
Let's create something unforgettable.
