hummus, the way it should be

Zacca Hummus

When we met Zacca, they were creating small-batch hummus in a tiny incubator workspace. But their plans were anything but small. They wanted to sell their products throughout the northwest within a few years, and they had their eyes on national distribution shortly after that.

DW helped them realign their brand to create a brand look and voice that conveyed why their hummus was so unique, opened retail doors and moved products off the shelves. Today, Zacca can be bought in Whole Foods, Fred Meyer, WinCo and Albertsons throughout the northwest. And they just inked a major deal in the Midwest for national distribution.

Logo not designed by Duft Watterson.


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