Zacca Hummus

When we met Zacca, they were creating small-batch hummus in a tiny incubator workspace. But their plans were anything but small. They wanted to sell their products throughout the northwest within a few years, and they had their eyes on national distribution shortly after that.

DW team members helped them realign their brand to create a brand look and voice that conveyed why their hummus was so unique, opened retail doors and moved products off the shelves. Today, Zacca can be bought in Whole Foods, Fred Meyer, WinCo and Albertsons throughout the west, and DW is currently helping them penetrate key markets in the midwest.