In Boise, visitors can pack a mix of urban and outdoor activities into the same day. We created a campaign that balanced affable with attitude, where we dared people to experience the best Boise has to offer, indoors and out.
+ Idaho Travel Council Tourism Marketing, Best Campaign Over $50k
+ Video and Photography
+ Animation and Motion Graphics
+ Creative Strategy
+ Advertising
+ Media Strategy, Buying and Reporting
Boost awareness, nurture leisure visits to Boise and increase hotel room stays.
We saw some incredible results—a major boost in website traffic anchored by a 98% engagement rate. Our ads generated over 55 million impressions and 315,000 clicks, marking significant year-over-year growth. The excitement around Boise continues to skyrocket!
We challenged potential visitors to choose Boise over larger—and often better-known—destinations by daring them to experience the wide range of activities and adventures that can be done in the city from sunrise to sunset. We went all-in on “We Dare You,” showing all the adventures you can fit into a day, long weekend or entire week. For us, it was about more than just showing Boise. It was about inviting people to truly experience it.
Let's create something unforgettable.
