In Boise, urban sophistication blends seamlessly into mountain adventure. It’s a city surrounded by the best Mother Nature has to offer, from the mountain-fed river running through town to the foothills and mountains encircling us. At the same time, Boise has a downtown that boasts award-winning restaurants and world-class experiences. Problem is, people around the country have heard of the city, but don’t know what it actually offers.
+ Content and Social Marketing
+ Video and Photography
+ Animation and Motion Graphics
+ Creative Strategy
+ Advertising
+ Media Strategy, Buying and Reporting
+ SEO and Keyword Strategy
+ Web Design
Today’s travelers are searching for authenticity and are increasingly reluctant to visit places that feel overly touristy. Instead, they want to experience something real—to feel connected to the city rather than like a tourist passing through. Visit Boise asked us to develop a fresh, engaging campaign that would speak to this and increase year-round hotel bookings.
Generated over 7.6 million impressions and 61,000 clicks while exceeding industry CTR and CPC benchmarks.
To put Boise in the spotlight, we launched the Naturally Inclined campaign, inviting visitors to discover the city’s easy access to both outdoor fun and urban adventures. We created messages specifically for active families, outdoor adventurers, urban explorers and empty nesters and represented how Boise is “Naturally Inclined” by showing outdoor recreation and urban experiences. The campaign targeted nonstop flight markets and northwest regional drive markets within a 300+ mile radius, using a mix of digital channels to reach audiences interested in authentic, nature-inspired travel experiences.
Let's create something unforgettable.
