The world needs Idaho.
Not just another state university, the University of Idaho is the state’s flagship research university. So, when they asked us to collaborate with them to find ways to “own the Idaho market,” increase enrollment and drive contributions and engagement for their $500M capital campaign, we were more than thrilled to jump in.
Within weeks we were deep into brand research and strategy, and then media strategies, advertising campaigns, and launches for three distinct audiences: high school students, parents and alumni/business leaders. While all this was happening, we were also busy working in parallel to create an entirely new university website. While the new website is still in progress, the omni-channel marketing strategy and campaigns launched across relevant audience media: TikTok, Meta, OTT/CTV, streaming audio, broadcast, etc.
And it worked. Media metrics were above industry averages across the board. But what we’re most proud of is that U of I landed its largest class in school history, and the capital campaign contributions are outperforming goals with three years still to go. Talk about Vandal pride!