When Idaho’s most iconic beer brand teams up with an office full of beer and outdoor enthusiasts, good things are likely to happen. In this case, Sockeye Brewing approached DW with a complete brand redesign project on the eve of their 25th anniversary, and our response was a resounding, “Hell yeah, let’s do this.”
+ Brand Research and Strategy
+ Brand Identity
+ Video and Photography
+ Animation and Motion Graphics
Redesign the Sockeye Brewing brand to help every can and box stand tall on increasingly crowded shelves. Stay true to Sockeye’s rich history while positioning the brand for success over the next 25 years.
The new brand system is built around a strong typographic and information hierarchy, so brews, ABVs and insights are easier to read. It’s a design system that’s both clean and modern, but also leverages the familiar color system and Idaho ethos we all recognize and love (notice the legendary topo locations?). The designs are new, but also familiar and, yes, something die-hard Sockeye fans are proud to raise a beer to.
Let's create something unforgettable.
