Paul Rogers, a well-known backcountry skier, advocate and guide in Boulder, CO, noticed that most backcountry skiing magazines focused on adrenaline rather than arming people with knowledge to get out there and have great experiences.
+ Brand Identity
+ Advertising
+ Web Design
Paul wanted to create an online magazine that shared tips about backcountry skills, safety and equipment—which is how Powder Cloud was born. He and his team asked DW to help with a strategic path forward and build the brand and its online presence from scratch.
Duft Watterson helped with everything from strategic planning and content planning to copywriting, advertising and the design and development of the logo, brand merchandise and online magazine itself. The response to our efforts was amazing following Powder Cloud’s launch. Merchandise flew out the door, month-over-month web traffic increased exponentially, and strategic partnerships were made with some of the outdoor industry’s most coveted brands.
Let's create something unforgettable.
