Banking is boring. Life isn't. Our Money Where It Matters campaign focused on the authentic, heartfelt experiences made possible by having Numerica as your partner in financial health. The result? We elevated Numerica from a place to keep cash to a genuine partner in life.
+ Brand Research and Strategy
+ Video and Photography
+ Animation and Motion Graphics
+ Creative Strategy
+ Advertising
+ Media Strategy, Buying and Reporting
+ SEO and Keyword Strategy
In a crowded market, credit unions fight over fractions of a percent, drowning consumers in acronyms (APY! APR!). Numerica needed to cut through the noise and become unforgettable. We launched a lighthearted campaign built on the simple, powerful belief that banking with Numerica Credit Union unlocks life's greatest moments. The creative shifted the conversation from confusing jargon to meaningful life goals.
Proof that human stories beat financial jargon, the campaign delivered industry-defying engagement across the board. Audiences stayed tuned for the message, pushing video completion rates past 97% and driving YouTube cost-per-view down to $0.02—60% lower than typical industry benchmarks. The creative resonated heavily on Meta, slashing cost-per-click by 37%, while Q4 display ads achieved a 4.78% click-through rate to triple standard performance. Generating more than 4 million impressions, the campaign successfully moved Numerica from a background option to the top-of-mind choice for life’s biggest moments.
We designed the campaign to speak directly to key personas. The Money Where It Matters campaign employed a fully integrated, omnichannel marketing strategy to ensure our message was consistent and visible at multiple touchpoints. The integrated multi-channel campaign leveraged smart, targeted tactics to maximize relevance and engagement.
Let's create something unforgettable.
