A new kind of auto insurance.
The idea was big, but Hiroad needed to launch it in a space crowded with Progressive, Root and Geico. So, we created the “Unrage the road,” campaign that invited people to choose something better than the typical angst and carelessness often seen on roads.
The result? Ever heard of the hockey stick growth trajectory? HiRoad achieved it. In Fact, it’s the fastest growing insurance company in America, signing up four times as many customers than they projected.