Long live everyone.
Geisinger is known for its innovative approach to healthcare. So, when they asked us to help them reimagine their brand, it was no surprise that they liked the idea of creating a healthcare marketing campaign that didn’t feature smiling doctors or technology. After all, that’s what their competitors did. Several research tours and collaborative sessions later, we realized that celebrating life’s small,
but powerful, moments –enabled by health– resonated with audiences more than robotic surgery and people wearing stethoscopes. So, we created the Long Live Everyone campaign.
It features an anthemic TV spot that reintroduces the Geisinger Healthcare brand to their communities. It’s supported by an integrated media campaign under the banner of Long Live. Early response has been extremely positive as demonstrated by customer quotes that range from, “Great campaign that resonates with multiple generations,” to “Long live Geisinger!” This innovative approach to healthcare marketing is centered around everyday people. Humanizing the customer’s experience with our campaign.