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Combat Flip Flops

Army Rangers, Mathew “Griff” Griffin and Donald Lee, were wrapping up tours in Afghanistan when allied forces were packing up to return home. As military supply factories were decommissioned, they wondered about the fate of local employees. Would the lack of jobs and opportunity entice some toward radicalism? Read More +

That’s when the big idea hit them: Combat Flip Flops (CFF), a company that would make footwear and apparel in countries impacted by conflict so locals could have jobs, education and opportunity . The company launched in 2013 with some success. But Griff’s inspiring TedTalk and an appearance on Shark Tank led to bigger interest in CFF, and the team quickly realized it was time to rebrand to leverage its newfound investment capital and national interest.

As long-term marketing partners, Duft Watterson recently helped CFF refresh brand strategies, brand messaging, brand design (including the new logo) and created an entirely new e-commerce website. The immediate result has been renewed excitement around the CFF brand, record revenues (which means more money for social causes) as well as social media upticks and increased traffic to their e-commerce site.  You could say, good is winning.

Logo Evolution: Before

Logo Evolution: After