Content Marketing, Account Coordinator

Lindsey has known since she was a kid that marketing was her calling. Give her an Excel spreadsheet and a cup of coffee, and she’s good to go.

She started her professional career at Boise State University in the Trademarks & Licensing Enforcement Office where she learned to spot a distorted logo from a mile away. After graduating with a BBA in Marketing and Management, she became a digital content producer at KTVB. She was even awarded first place by the Idaho Press Club for Best Online Feature Story in 2014, and shared First Place in General Excellence of a Website and First Place in Best Use of Social Media.

Her fascination with branding pulled her to the University of Cincinnati, where she assisted with their brand refresh as part of the Trademarks Licensing team. But the Treasure Valley proved too alluring, so she moved back to Boise and did deep dives into e-commerce, content marketing, data analysis and influencer marketing at Balsam Brands.

A native Oregonian, she has an appreciation for everything Pacific Northwest; from proper campfire building to sipping wine with her husband and golden retriever.