brand strategy
brand strategy: discover your brand persona

brand strategy elements:
brand positioning
conduct a brand assessment and audit, including interviews with key stakeholders, employees and customers, to identify the most important value you deliver to your customers and distill into a concise brand position statement
UVP definition
explore and codify your brand’s key unique value propositions (UVPs) that you can best leverage
archetyping
conduct stakeholder interviews, identify brand traits and market openings to align your brand with a viable brand archetype that trues back to your mission and vision
audience segmentation
analyze and research your customers’ expectations, needs and motivators and align your messaging around it
competitor SWOT analysis
analyze what the other guys are doing to determine your brand’s strategic foothold
brand planning
interpret the data we collected and determine how it informs your brand’s path forward




With an informed brand strategy as your foundation, all of your marketing works together, and with fewer missteps, from advertising to design, digital assets, merchandising, even how your team members answer phones.