For business leaders and marketers today, managing marketing during a recession is complicated. As you review advertising budgets, your initial reaction might be to make cutbacks, especially if revenues are down.
As intuitive as this may feel, decreasing dollars allocated for marketing could cause more harm than good. In fact, we contend that maybe you should consider the exact opposite of marketing cutbacks – acceleration.
Recession is here, there’s no way around it. But what if your company could emerge from the 2020 recession stronger than it entered? We believe it can.
In our recently launched e-book, we’ve compiled data, case studies and our marketing advice in support of keeping your foot on the gas.
Learn new ways of marketing during a recession by downloading our e-book below.
Have questions or want to learn more about Duft Watterson? Contact us here.