healthcare marketing

humanizing healthcare marketing.
When we think about healthcare, we think about people. When we choose to look beyond the process of care, we begin to see the interactions that make healthcare incredibly human. The healthcare marketing campaigns we at Duft Watterson create demonstrate authenticity, unique insights and meaningful engagement in ways that highlight care as open, authentic, even aspirational.

Geisinger is known for its innovative approach to healthcare. So, when they asked us to help them reimagine their brand advertising, it was no surprise that they liked the idea of creating a campaign that didn’t feature smiling doctors or technology. After all, that’s what their competitors did. Several research tours and collaborative sessions later, we realized that celebrating life’s small, but powerful, moments

–enabled by health– resonated with audiences more than robotic surgery and people wearing stethoscopes. We did this in brand advertising
under the banner of “Long live everyone,” as well as target campaigns for key service lines, the launch of a new business called 65 Forward, and partnership activation with the NY Yankee’s farm team, the Scranton Railriders.

“Very pleased to see our healthcare system image has risen YoY. Our work with Duft Watterson is bearing fruit. Thank you all. ”

Jeff Bean
VP System Marketing, Geisinger

Saint Alphonsus
Saint Alphonsus is a well-known healthcare provider on the west coast. Their Boise system has a foundation that raised millions for new services and equipment for the southern Idaho region. Duft Watterson helped them create strategies for a new integrated campaign and look that helped them raise record donations.

“I couldn’t be happier with how the Duft Watterson team came together to create, implement and support the marketing plan.”

Nancee Bakken
Development Officer, Saint Alphonsus Foundation

Logo Design
Mobile Design
Web Design
services we provide healthcare clients:
We’ve helped healthcare clients win with everything from service line marketing and brand advertising to activation in sponsored stadiums and the launch of new business channels.

+ brand positioning, architecture & strategy
+ marketing strategy
+ display/programmatic advertising
+ outdoor advertising
+ print advertising
+ public relations
+ content marketing
+ social media
+ radio and tv advertising
+ environmental activation
+ direct mail
+ guerilla marketing
+ branding