Brand research and strategy, media strategies, advertising campaigns, motion graphics, to target three distinct audiences: high school students, parents and alumni/business leaders. 

DW developed a brand strategy and visual design system for the university that helped differentiate U of I as the state's research and innovation leader—not just another option in Idaho's higher education landscape. The campaign work was built to resonate with prospective students across Idaho and beyond, and to give alumni and community members a compelling reason to contribute to the capital campaign. Creative ran across broadcast, digital, social, print and OOH, with a media strategy designed to maximize reach among key enrollment and donor audiences. DW supported both the consumer-facing campaign and the capital campaign through integrated creative and strategic counsel.

And it worked. Media metrics were above industry averages across the board. The University of Idaho landed its largest incoming class in school history. The capital campaign contributions outperformed goals with three years still remaining—a result that DW's collaborative creative and strategic work directly supported. The brand work helped position U of I as Idaho's clear choice for students who want to learn, research and make an impact.Talk about Vandal pride!