Second Harvest of Silicon Valley is one of the largest food distribution charities in North America. Being located in Silicon Valley, their operations and donor base had a close alliance with innovation. But their brand didn’t. It was dated and didn’t clearly share the value it delivered to the region.
+ Rockies, Gold - Digital
+ Rockies, Silver - Posters
+ Rockies, Silver - Animation or Special Effects
+ Brand Research and Strategy
+ Brand Identity
+ Content and Social Marketing
+ Video and Photography
+ Animation and Motion Graphics
+ Creative Strategy
+ Advertising
+ SEO and Keyword Strategy
+ Social Media Strategy and Management
+ Web Design
+ Collateral Development
When DW locked arms with Second Harvest of Silicon Valley, they were ready for an overhaul. They wanted a more meaningful brand expression, a more sophisticated design, tighter language conventions and easier paths for donors to give. They got all of that and more.
“Duft Watterson acted as a true branding partner encompassing strategy, creative and the successful rebranding of one of Silicon Valley’s leading food nonprofits. DW was more than an agency. They were our collaborative partner who led our first-ever brand research/planning and our inspired and audience-appropriate brand refresh.”
We conducted in-depth market analysis, brand research, archetyping and strategic planning to align with Second Harvest’s core values and market opportunities. DW also worked with the Second Harvest leadership team to create marketing campaigns for each of their primary audiences: food-insecure individuals, donors and volunteers. We interviewed their clients to best understand the unique cultural differences related to seeking food, transportation to food distribution sites and their specific ethnic and dietary food needs. All our creative work is produced in four languages with culturally specific imagery.
We launched a brand refresh, a website redesign, holiday campaigns, brand and style guides and brand identity systems that inform everything from logos, color and typography to brand voice. With a sleek new design and a solid brand, Second Harvest could hone in on what’s important—ending hunger in our communities. The Second Harvest brand refresh invigorated the internal teams toward the most successful fundraising year on record.
Let's create something unforgettable.
