Montana CDC was growing their footprint throughout the west coast. But their name and branding were more fitting for an organization that cures rashes and epidemics than a vibrant nonprofit helping challenged borrowers secure business and home financing. Read More +
So, they changed their name to MoFi–which honored their legacy while positioning them for future growth. We then did an exhaustive brand plan that informed their brand and audience segmentation strategies going forward, and then redesigned their brand touch-points, from the logo to annual reports to website to CRM templates.
MoFi now has a unified brand system from which all marketing can stem. Customer feedback has been overwhelmingly positive, and growth is unparalleled while brand awareness is increasing.
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